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#strategy

80 posts54 participants9 posts today
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VM (Vicky) Brasseur

Today's the day! My latest book, Business Success with #OpenSource, is _finally_ IN PRINT!

Learn all about Open Source, #FreeSoftware, #licensing, and how you can bring it all together as elements of a rock solid #business #strategy. Learn about and secure your #SoftwareSupplyChain, release and contribute to projects, and be a good corporate citizen and steward of this shared resource.

Check it out and order here! (ebook or paper) fossbiz.com

Screenshot from the Pragmatic Bookshelf newsletter. It reads: The Pragmatic Bookshelf New This Week Business Success with Open Source: Strengthen Your Business with Free and Open Source Software VM (Vicky) Brasseur edited by Adaobi Obi Tulton Free and open source software (FOSS) is the driving force behind nearly all software developed today. With the proper approach, FOSS can form the cornerstone of your company's digital transformation effort, increase developer retention, decrease recruiting cycles, ensure reliable security, and reinforce the company brand. Gain the edge by shifting your company's FOSS strategy from accidental to intentional.
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Futurist Jim Carroll

"Inertia feels safe. Until it isn’t. Innovation feels risky. Until it wins." - Futurist Jim Carroll

Uncertainty rewards the inventive, not the indifferent.

Recessions test everything—strategy, structure, and above all, mindset.

You are going through all that right now with the wild whiplash of this moment in time. You can't easily define strategies straight in a world in which one moment the world is up and the next is down. You can't figure out a path forward when the path keeps changing. You can't plant a flag on a foundation of certainty where there is none.

But what you can do is commit to investing in your future through innovation.

Think about it - when the world turns volatile, most companies do the typical thing - they freeze. They cut everything. Delay everything. Protect what was. Go into a mode of delay. But others take a different route: they innovate—not recklessly, but intentionally. They adapt their offerings, reframe their markets, and lean into change.

History tells us who wins.

In past downturns, the most resilient companies continued to invest in R&D, product development, and digital transformation, even as they restructured costs elsewhere. They embraced frugal innovation—creating smarter, leaner, more relevant solutions with limited resources. They used the moment to reimagine offerings for evolving customer needs.

They didn’t innovate in spite of the crisis. They innovated because of it.

These companies weren’t reckless. They were strategic.

They used volatility as a forcing function to rethink how they deliver value—and to whom.

And the results speak for themselves - they:

- captured market share: Outpaced competitors by staying relevant during volatility.

- deepened customer loyalty: Met changing needs with smarter, faster solutions.

- reimagined offerings: Pivoted products and services to fit the moment.

- streamlined structures: Transformed operations to move with greater speed.

- accelerated disruption: Fast-tracked innovation that would’ve taken years otherwise.

Meanwhile, those that chose inertia? Most never caught up. Because innovation isn’t a luxury for good times. It’s a necessity for what comes next.

In the end, volatility favors those willing to reinvent—while inertia quietly takes the rest out of the game.

Which side of the curve will you be on?

---

Futurist Jim Carroll spoke on resilience and innovation in uncertainty at dozens of leadership meetings post ’01, again in ’08, and guided organizations again in ’20. He’s developed a comprehensive overview of how to move forward, not back, during an era of uncertainty. It’s being shared here and documented at tomorrow.jimcarroll.com

**#Innovation** **#Uncertainty** **#Resilience** **#Adaptation** **#Strategy** **#Crisis** **#Volatility** **#Future** **#Growth** **#Reinvention**

Original post: jimcarroll.com/2025/04/decodin

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