The tendency of big business is to get bigger. Through mergers and monopolies it is constantly increasing the number of persons with whom it is in direct contact. All this has intensified and multiplied the public relationships of business. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

It is this condition and necessity which has created the need for a specialized field of public relations. Business now calls in the public relations counsel to advise it, to interpret its purpose to the public, and to suggest those modifications which may make it conform to the public demand. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology. It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

This invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To deplore the existence of such a mechanism is to ask for a society such as never was and never will be. To admit that it exists, but expect that it shall not be used, is unreasonable. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

In theory, every citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political, and ethical data involved in every question, they would find it impossible to come to a conclusion without anything. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

For the sake of simplicity and practicality, that party machines should narrow down the field of choice to two candidates, or at most three or four. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

By 1928, the word's troubling connotations had not faded: on the contrary. Throughout the decade there had been a gradual, disorienting revelation of just how systematically, and how ingeniously, the Allied governments had fooled the peoples of two great democracies, Great Britain and, in particular, the USA. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Public opinion was made or changed formerly by tribal chiefs, by kings, by religious leaders. Today the privilege of attempting to sway public opinion is everyone's. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

But even supposing that a certain propaganda is untrue or dishonest, we cannot on that account reject the methods of propaganda as such. For propaganda in some form will always be used where leaders need to appeal to their constituencies. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

It will be objected, of course, that propaganda will tend to defeat itself as its mechanism becomes obvious to the public. My opinion is that it will not. The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Good government can be sold to a community just as any other commodity can be sold. I often wonder whether the politicians of the future, who are responsible for maintaining the prestige and effectiveness of their party, will not endeavor to train politicians who are at the same time propagandists. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

It is this condition and necessity which has created the need for a specialized field of public relations. Business now calls in the public relations counsel to advise it, to interpret its purpose to the public, and to suggest those modifications which may make it conform to the public demand. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology. It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

But clearly it is the intelligent minorities which need to make us of propaganda continuously and systematically. In the active proselytizing minorities in whom selfish interests and public interests coincide lie the progress and development of America. Only through the active energy of the intelligent few can the public at large become aware of and act upon new ideas. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda